Do "industry" or "product"?

In 2011, domestic smart TVs were booming and the momentum of development even surpassed that of 3D TVs in the morning. In particular, the promotion of 3D TVs by domestic brands Hisense, Changhong, and Konka has rapidly boosted their market share. As of July this year, Chinese and foreign companies have already launched more than 40 series of smart TV products, which have already popularized various price and size segments. It is estimated that the annual sales of smart TVs in 2011 will exceed the initial forecast of 4 million units. However, on the other hand, the rapid development of an industry means that it may have some hidden problems. According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and well-known home appliance expert, the breakthrough development of China's smart TVs originated from the preheating of the Internet TV stage and the lack of foreign TV companies in this regard. However, the development of China's smart TV is still in the stage of industrial transformation. For the integration of the entire industry chain and the use of triple play is not yet mature, it is recommended that TV manufacturers pay attention to the experience of consumers on the end product while occupying the concept “uptown”. . The appearance of smart TV makes seat products still be the industry, and will become the directional development problem that color TV companies must choose before they go out of the next step. The development of content and platforms will drive color TV companies toward another direction of development.

Foreign brands on smart TVs collectively aphasia On October 12, 2010, Sony released the world’s first Internet TV based on the googleTV platform. Surprisingly, the volume of returned smart box products based on the Google TV platform exceeded sales. The highly anticipated googleTV market suffered setbacks. Even the genius "Jobs" tried to enter the color TV market through smart TV technology twice before they were alive, and ultimately failed. The sudden emergence of smart TVs in China in 2011 was the real realization of smart TV sales in the Chinese market. Lu Jiebo, a well-known home appliance specialist, believes that on the one hand, it once again proves that the strong strength of China's manufacturing industry should not be underestimated. In addition, it also proves that there are still some distances between the application of smart technology and the eventual success of the product to the market. Experiences such as price, consumption habits, and collaborative cooperation in the industrial chain are not "one day's worth of work." This is also the reason why companies such as Google, Apple, Tsinghua Tongfang and Lenovo have difficulty occupying a place in the color TV market and the traditional TV companies are still in a stable position. We also see that domestic brands have made smart TVs a lifesaver. Among the three S brands in foreign brands, only Samsung has acted, making the entire foreign brands appear to be weak. This situation seems to have already expressed the difficulty of foreign brands catching up with the development of China's color TV market.

The color TV makes the home appliance integration era to do the product or to make the industry unable to accurately describe that the development of the triple play has given birth to the smart TV or the intelligentization trend of the color TV product. This has put forward higher requirements for the development speed of the triple play. The rise of smart TVs in China has also affected several major industries such as smart network platforms, smart control technologies, Internet technologies, and telecommunications. By integrating these technologies into one product over time, we are excited about this possibility. On the other hand, how to make a color TV manufacturing company as a “foreigner” ride it is quite difficult.

The most sensitive vocabulary in the development history of China's flat panel industry can be regarded as "core technology". The lack of core technology has allowed us to experience the difficult situation of being led by the nose. Experts Lu Jiebo said: At present, the smart TV industry initiated by China's local color TV manufacturing companies is slightly "top-heavy." In the concept of hype, the sense of technology is very strong. "Cloud TV" and "Smart Industry Chain" have become the focus of TV competitions. And when it comes to actual product experience, it is not satisfactory. It is still unsatisfactory in terms of the operating speed unmatched by computers and mobile phones, the low number of application store software, and unreasonable system settings. Then, whether it is product or industry, Chinese color TV companies have a long way to go.

In the era of smart TV, consumers have a hard time selling smart TVs. They are not in a hurry to put forward new requirements for color TV companies, and they also raise new challenges for consumers. With the purchase of TVs in the past, smart TVs have many functions, such as intelligent control, intelligent interaction, intelligent browsing, cloud services, upgrade services, microblogging, and games. The functions of smart TVs over time are overwhelming. In the past, whether it is high-definition, full HD, HDMI excuse, LED backlight, sound effects, consumer judgment is intuitive and can be easily chosen. Smart TVs, even consumers who come to the store to personally experience, cannot be judged and contrasted instantly. Some TV products even have Internet browsing and USB excuse, and they also claim to be smart TVs. These consumers have caused confusion. At present, the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce and the Consumer Electronics Product Information and Recommendation Commission are vigorously promoting the star rating of smart TVs. Star ratings are attached to smart TVs. Consumers can rely on standard machines to reduce their purchases. The difficulty.